san diego google ads specialist
meet your san diego google ads specialist
When it comes to hiring for Google Ads management (formerly AdWords), look for a keyword-first focus. Your Google Ads expert should have a command of consumer search intent, not guesswork.
Perhaps you need help navigating Google Ads for your business or the new campaign formats. Or, you’re eager to advertise on google search for the first time. Maybe keyword research is a daunting process, and you need a guiding hand.
We’re here to help. Explore our process below, or book an intro meeting if you’re ready to dive in.
the fundamentals of our google ads strategy
1
robust keyword research
Keyword planners are great, but you get unfiltered results. We find keyword themes with intent (to act) baked in.
2
finessed ad copywriting
Great ads are answers to the queries people use to search. We carefully craft them, down to the character. Literally.
3
tailored landing pages
Google Quality Scores rely on a tight-knit keyword, ad copy, & landing page experience. We ensure LPs deliver on intent.
ask the hard-hitting google ads questions
As you look for a San Diego Google Ads specialist (or need to replace your current partner), ask the hard-hitting questions:
Are my campaigns composed of tightly-knit themes?
Do I waste any money on “loose” or risky broad match or phrase match keywords?
Is each ad a great answer to assumed consumer queries?
Am I using headline pinning and dynamic keyword insertion strategies for my ad headlines?
Do my landing pages pay off the expectation, pre-click?
Does my account have all the “bells and whistles” in place, including all appropriate ad extensions and assets?
What % of my ad spend has been never-profitable?
Have I maxed out my demand capture efforts? Are we ready to explore Discovery or PMax to find new customers?
If these sound foreign to you, or you get blank stares from your current provider, it may be time to find a new local Google Ads specialist.
paid search ads strategy
With our “inside out” strategy, campaigns launch with a finite set of high-intent, exact match keywords (your bullseye). Expanding outward, we test dynamic keyword insertion, headline pinning, and landing pages. Our KPI is cost-per-acquisition (sale/lead).
paid search ads
shopping ads strategy
Customized product Titles and Descriptions deliver higher CTRs and faster conversions. We manage Shopping product feeds via Google Sheets, so they are instantly adjustable. Our bid strategy graduates from Enhanced CPC to Target ROAS by Month 2 together.
shopping ads
youtube ads strategy
The #2 search platform (after Google) cannot be overlooked. YouTube Shorts are a great format to capture attention and diversify from Instagram Reels and TikTok. We use YouTube Action campaigns to focus top-of-funnel ad spend on conversions.
youtube ads
discovery ads strategy
Google’s native ad format surpasses display advertising in every way. Viewable inventory spans Android Discover Feeds, YouTube, and Gmail. We leverage top-performing search ad copy to supercharge these prospecting ads, always optimizing for conversions.
discovery ads
performance max ads strategy
We approach this catch-all campaign format in two ways. First, we can lean into the default settings of 80% remarketing, 20% prospecting. Performance appears high, but “incrementality” remains lower. Second, we can bid for only new customers, making this a truer prospecting, top-of-funnel, demand generation effort. This is the likely future of Google Ads, and you naturally get less guesswork with teabeeshell. Lean into AI and machine learning with expert help.
performance max ads
let’s find a google ads campaign mix that's right for you.
San Diego, the southernmost city in California, borders Mexico and therefore shares the rich culture that inevitably blends across country boundaries. The city is heralded for its pristine beaches, warm weather, and deep culture. One of San Diego's main attractions is its coast, which spans 70+ miles and includes a number of the top beaches in the nation. From surfing meccas of La Jolla and Del Mar, to family-centric Coronado and Mission Beach, San Diego's beaches are perfect for all. The famous La Jolla Cove houses a variety of marine animals, including sea lions and leopard sharks, providing a great way to see nature up close.
Beyond its natural draws, San Diego boasts a rich cultural history, from museums to historical landmarks across the city. The world-renowned San Diego Zoo is a can’t-miss adventure, and the USS Midway Museum offers a step back in time. Patrons can step aboard a real aircraft carrier and learn about naval history through guided and self-guided tours. Art galleries and theaters decorate the city and highlight contemporary exhibits, live performances, and other gatherings.
As expected, with its size and proximity to Mexico, San Diego is a food lover's dream. Fresh seafood is always nearby, and the Mexican cuisine is hard to beat, from local food trucks, to upscale restaurants. You can sample SD faves, like fish tacos, celebrated “California” burritos, and craft beer at local breweries, which have expanded dramatically in the past decade. The famous Gaslamp Quarter offers nightlife entertainment, including bars and clubs with live music.
With outdoor recreation at the forefront, San Diego maintains many parks and trails that showcase the region's natural beauty. Torrey Pines State Natural Reserve offers incredible views of the Pacific. Balboa Park houses intriguing museums, peaceful gardens, and a plethora of historic sites.
With endless options to explore, you could spend a lifetime uncovering every hidden gem. Own a local business, looking for a local Google Ads specialist?
Drop a meeting on our calendar, and we’ll help get you discovered.