los angeles google ads specialist
meet your los angeles google ads specialist
When it comes to hiring for Google Ads management (formerly AdWords), look for a keyword-first focus. Your Google Ads expert should have a command of consumer search intent, not guesswork.
Perhaps you need help navigating Google Ads for your business or the new campaign formats. Or, you’re eager to advertise on google search for the first time. Maybe keyword research is a daunting process, and you need a guiding hand.
We’re here to help. Explore our process below, or book an intro meeting if you’re ready to dive in.
the fundamentals of our google ads strategy
1
robust keyword research
Keyword planners are great, but you get unfiltered results. We find keyword themes with intent (to act) baked in.
2
finessed ad copywriting
Great ads are answers to the queries people use to search. We carefully craft them, down to the character. Literally.
3
tailored landing pages
Google Quality Scores rely on a tight-knit keyword, ad copy, & landing page experience. We ensure LPs deliver on intent.
ask the hard-hitting google ads questions
As you look for a Los Angeles Google Ads specialist (or need to replace your current partner), ask the hard-hitting questions:
Are my campaigns composed of tightly-knit themes?
Do I waste any money on “loose” or risky broad match or phrase match keywords?
Is each ad a great answer to assumed consumer queries?
Am I using headline pinning and dynamic keyword insertion strategies for my ad headlines?
Do my landing pages pay off the expectation, pre-click?
Does my account have all the “bells and whistles” in place, including all appropriate ad extensions and assets?
What % of my ad spend has been never-profitable?
Have I maxed out my demand capture efforts? Are we ready to explore Discovery or PMax to find new customers?
If these sound foreign to you, or you get blank stares from your current provider, it may be time to find a new local Google Ads specialist.
paid search ads strategy
With our “inside out” strategy, campaigns launch with a finite set of high-intent, exact match keywords (your bullseye). Expanding outward, we test dynamic keyword insertion, headline pinning, and landing pages. Our KPI is cost-per-acquisition (sale/lead).
paid search ads
shopping ads strategy
Customized product Titles and Descriptions deliver higher CTRs and faster conversions. We manage Shopping product feeds via Google Sheets, so they are instantly adjustable. Our bid strategy graduates from Enhanced CPC to Target ROAS by Month 2 together.
shopping ads
youtube ads strategy
The #2 search platform (after Google) cannot be overlooked. YouTube Shorts are a great format to capture attention and diversify from Instagram Reels and TikTok. We use YouTube Action campaigns to focus top-of-funnel ad spend on conversions.
youtube ads
discovery ads strategy
Google’s native ad format surpasses display advertising in every way. Viewable inventory spans Android Discover Feeds, YouTube, and Gmail. We leverage top-performing search ad copy to supercharge these prospecting ads, always optimizing for conversions.
discovery ads
performance max ads strategy
We approach this catch-all campaign format in two ways. First, we can lean into the default settings of 80% remarketing, 20% prospecting. Performance appears high, but “incrementality” remains lower. Second, we can bid for only new customers, making this a truer prospecting, top-of-funnel, demand generation effort. This is the likely future of Google Ads, and you naturally get less guesswork with teabeeshell. Lean into AI and machine learning with expert help.
performance max ads
let’s find a google ads campaign mix that's right for you.
Los Angeles, aka LA, is more than a city. It’s almost 20 cities in one! LA has become the single largest city in California and second in the entire United States. Truly the heart of southern California, LA locals love its year round warm weather, eccentric and culturally distinct people, and world-renown entertainment industry and art scene. Los Angeles boasts many historic landmarks, including the Hollywood Sign, Griffith Observatory, and Getty Center. From locals to visitors, they pack a certain wow factor for all. Numerous celebrities call LA home, living in Beverly Hills, West Hollywood, Silverlake, and other neighborhoods. Many of these locales are known for their upscale shopping, diverse restaurants, and various options for entertainment. LA hosts many universities, museums, and cultural landmarks, fostering top-tier education for students, tourists, and regulars.
In Los Angeles, the food scene is global. Of course, you’ll find In-N-Out Burger joints and should sample their famous burgers, fries, and shakes. Digging deeper into its neighborhoods, you’ll find nationally-acclaimed, not-so-hidden gems, like Kogi BBQ, a food truck serving a truly unique take on Korean-Mexican fusion dishes.
LA also showcases many food festivals and music beats all year long, like the heralded Los Angeles Food & Wine Festival, which celebrates nearby food, wine from all over California, and next-level people watching (naturally). A simple search for (any) “cuisine near me” is sure to satisfy any mood or craving. Chances are, you’ll find that restaurant, food truck, or stand right around the corner or a short ride away.
Towering skyscrapers shade the urban downtown, and the Santa Monica Mountains provide natural cover to the east. Looking west, the Pacific Ocean paints a serene oceanic landscape. Los Angeles offers one of the most eclectic environments and is undoubtedly one of the top cultural hubs in the United States. From the Griffith Observatory (pictured here), you’ll take in a stunning downtown cityscape ahead with a natural desert vibe behind and all around. The picturesque Exposition Park Rose Garden lays out a stunning collection of flowers and plants, perfect for those looking for a quiet retreat from the fast-paced city life. And as always, you’re close to the beach, whether you want a photo, sand between your toes, or a crisp, refreshing dip in the Pacific.
With endless options to explore, you could spend a lifetime uncovering every hidden gem. Own a local business, looking for a local Google Ads specialist?
Drop a meeting on our calendar, and we’ll help get you discovered.