newport beach seo expert
meet your newport beach seo expert
When it comes to hiring for search engine optimization (SEO), there’s no substitute for solid fundamentals. Your SEO expert should have a tangible, repeatable process, not gimmicks in a black box.
Perhaps you need help managing your local listings via Google My Business or Yelp. Or you’re trying to boost your appearance in local Google searches. Maybe competitors outrank you on search results pages, and you’ve had enough.
We’re here to help. Explore our process below, or book an intro meeting if you’re ready to dive in.
the fundamentals of our seo strategy
1
keyword research quadrants
Some search themes are ultra competitive. We find “winnable” keyword themes to own first and build outward.
2
properly defined structured data
Search engines discover, crawl, and index a site based on the schema provided. We ensure this is complete and robust.
3
filling winnable content gaps
Some themes are winnable right away. We produce quality content that ranks quickly and brings in organic traffic.
ask the hard-hitting seo questions
As you look for an Newport Beach SEO expert (or need to replace your current partner), ask the hard-hitting questions:
Is my structured data complete on every website page?
Does my schema markup adhere to character count best practices?
Is my header hierarchy intact on each page?
Does my site have a standardized URL structure in place?
Are my site images optimized for search?
Does my site have any glaring content gaps for my product or service?
Is my site at risk for getting flagged for duplicate content?
If these sound foreign to you, or you get blank stares from your current provider, it may be time to find a new Newport Beach SEO expert.
local seo strategy phases
jump to:
performing keyword analysis
Many brands will not immediately rank for a given keyword or phrase that is central to their business. Organic rankings take time, so we analyze the landscape. We start with “winnable,” lower-competition themes and build your local SEO strategy from there.
keyword analysis
managing business listings
Owning and updating business listings represents a vastly overlooked aspects of a Local SEO Strategy. Most are free, including Google My Business, Yelp, Facebook Business Pages, and Instagram Business Profiles. We strengthen organic presence with these links.
business listings
performing technical seo
For Google or any search engine to discover, crawl, and index your website for search, its structured data must be intact and aligned. From page titles, to meta descriptions, to header and URL structure, our Local SEO Strategy finesses the finer parts of each page.
technical seo
building content seo
Quality, robust content signals to search engines a website’s strength, authority, and merit for surfacing in search results. We identify and remove duplicate content, recycle and repurpose your best content, and help you build new pieces that rank locally.
content seo
seo data analysis & reporting
We measure SEO over time. Technical SEO improvements can start to show within Month 1, but Content SEO build takes 6-12 months, or longer. We measure your Local SEO Strategy with six KPIs: Domain Authority, Organic Visibility, Content ROI Efficiency, Organic Transactions/Leads, Average Engagement Time, and Percentage New Visitors.
analysis & reporting
let’s develop a local seo strategy that's right for you.
Known for its gorgeous coastline, Newport Beach is arguably the most idyllic city in Orange County. From its islands and peninsula, to its bays and estuaries, a natural escape is never more than a mile away. Once a maritime hub, the city now serves as more of a recreational hotspot and home to some of the wealthiest individuals in the country. Tourists of all kinds love its sandy shores and surfline.
When secondary settlers in the late 1800s, namely the Irvine family, heard that the State of California was selling acres in the area for $1 each, they eagerly snagged the area we know as Newport Beach. The name was simple, but the vision for the area was grand. Before them, the Tongva villages of Genga and Moyongna thrived in the region before being forcibly removed by European settlers. They remain the historical, traditional stewards of the now famous city.
Culturally, Newport Beach centers on its oceanfront location. From yacht clubs and elite restaurants, to ultra wealthy communities, there is a notable “upper crust” vibe that some perceive in the area. There are also beautiful, open public beaches, shopping at Fashion Island and Lido Marina Village, and recreational hot spots on the piers, Balboa Island, and Corona Del Mar neighborhood. The Wedge is an iconic wave located at the furthest southeast point of the Balboa Peninsula, formed by the intersection of the beach and a man-made breakwater jetty that protects Newport Harbor. At certain times in the year, waves reach 30 feet, attracting surfers and OG boogie and body boarders from around the world.
Whales and dolphins come up for air, visible just off the coast at many times throughout the year. Birders flock to the Back Bay, California’s largest and most famous coastal wetland and estuary. Joggers and cyclists line its trails and make their way to the boardwalk along the beach. Fishermen line the piers, and early risers can take home their own local catch from Dory Fishing Fleet and Market. A great bite to eat is always a short walk or drive away, from Michelin nods to mom and pop taco stands.
With endless options to explore, you could spend a lifetime uncovering every hidden gem. Own a local business, looking for a local SEO expert?
Drop a meeting on our calendar, and we’ll help get you discovered.